Branding Guidelines

The College of Music, Mahidol University Branding

Branding (Corporate Identity) of the College of Music reflects who we are, what we do, and how we do it (reputation). The College of Music has already established an excellent reputation in educating and cultivate professional in Art and Music industry. Now, we have to communicate what we have to offer and represent through our brand. One of the College branding strategy is the consistent usage of our brands.

Each departments and sectors have individual identities and missions, but we all share a common vision and commitment. When communicate with the society, through print, digital, or social media, we should communicate and present ourselves with a unified voice and image.

Guidelines

Logo

Logo is one of the communication tools that is immediately recognizable. Consistent and thoughtful usage of logo(s) builds the College’s name and reputation.

Download


Master Logo

Master Logo 1 : Mahidol University Official logo

Master Logo 2 : The College of Music Official logo

When to use

The master logo 1 is the official logo of the College of Music, Mahidol University. It should be used on all external communications and any internal communications that need a more formal approach.

The master logo 2 is the official logo of the College of Music. This logo should be used for any internal communications (e.g., student recital, department concert), or any external communications as designated and approved by the Public Relation Office.

The correct usage of our logos and logo system is mandatory across all pieces of collateral. The logos should be used exactly as specified and should not be manipulated or altered.

Placement

Master Logo by itself

If you decided to not use our poster or banner template we provided, remember to give the logo its space. The Master Logo should always be on the left of the secondary logos. The downloadable logo we provide for you will come with grid around them. Do not impose on this space. It allows the logo to stand out on the page.

Department or Section (Sub-brand) Logo

When use the Master logo with department or section logo, refer to the example below for the space between the Master logo and your department or section logo.

Size

The logo shouldn’t be smaller than 0.75 inch in height. When using the Master Logo with secondary or multiple logos, the Master Logo should be bigger or relatively the same size as others.

Typography

It is not a mandatory, but the following are Mahidol University’s and the College of Music’s preferred fonts.

  • For poster, banner, and other media usage
    • DB Helvethaica
    • DB Lim X
  • For official document and letter usage
    • TH SarabunPSK