Asst. Prof. Dr. Treetip Boonyam

Music Business
Music Business Department
Music Business

Career Highlight

Dr. Treetip Boonyam works for the college of music, Mahidol University in the Music Business Department since 2015. Before moving to the college she served as an associate dean of the Faculty of Business Administration at Bangkok University which is one of the leading private universities in Thailand. Although she has a long experience teaching business, at the College of Music, Dr. Boonyam is happy to share her knowledge in teaching students and also conducting researches in the music business and the music industry. She was delighted to see her students being able to applied business to their music and vice versa.

Not only spend her time in the academic world, Dr. Boonyam also has been invited as a mentor and business consultant for many business projects from both public organizations and private companies. She is interested in researching in area of business and marketing strategies, including consumer behavior, especially focusing in the music business. She hopes to be able provide additional knowledge about the Thai music business as well as to complement the teaching of students in a fast- moving and challenging world.

For examples of her published articles in the international edition such as;
1. Boonyam, T. (2017). Synthesis of Research Theses in Music in Thailand during 2005 – 2014. Silapakorn University Journal of Social Sciences, Humanities, and Arts. 17(3): 211 – 232.
2. Kmoncharatkasem, S., Boonyam, T., & Ouppathumchua, P. (2020). Factor affecting Thai consumers’ support of popular music artists: a case study of LOVEis record company. Humanities, Art and Social Sciences Studies. 20(3): 698 – 717.
3. Boonyam, T. (2010). Group and Individual Innovative Work Behavior for Making Product Innovations in Thailand: The Multi-Level Causal Factors Analysis. Second Annual General Business Conference Proceedings. Sam Houston State University, Huntsville, Texas, USA.


2011 – Srinakharinwirot University, Thailand – Ph.D. in Applied Behavioral Science Research
2001 – Bangkok University – Master of Business Administration (Marketing with golden medal)
2011 – Sukhothai Thammathirat Open University – Bachelor of Economics (Business Economics)
1999 – Bangkok University – Bachelor of Business Administration (Marketing with Honor)